TGR Haas F1 Team has partnered with Singha Corporation in a multi-year deal starting from the 2026 season. The announcement took place in Bangkok and includes prominent branding on the team's car and apparel. This collaboration aims to enhance fan engagement and marketing initiatives worldwide.
In a press conference held in Bangkok on February 21, 2026, TGR Haas F1 Team unveiled a new partnership with Singha Corporation, Thailand's leading beverage brand. The multi-year agreement designates Singha as the Official Beer Partner for the team beginning with the 2026 FIA Formula 1 World Championship. Singha's golden lion emblem, familiar on F1 circuits for nearly two decades, will appear on the VF-26 car, race suits, and team apparel.
The deal extends to marketing initiatives, fan engagement activities, and exclusive hospitality experiences to connect VIPs with the sport in key global markets. Singha, known for its beer and expanding soda portfolio, has a history in F1, starting with Red Bull Racing in 2009, followed by Ferrari from 2016, and Alfa Romeo Racing from 2019 to 2022. This move aligns with Singha's 'Global Sports Partnership' strategy, emphasizing elite international competitions.
Team Principal Ayao Komatsu attended the event alongside drivers Esteban Ocon and Ollie Bearman. Komatsu stated, 'Our team’s recent direction has been centered around strengthening innovative thinking, modern methodologies, and the energy of a new generation. Singha is an organization whose vision aligns closely with our strategic objectives.'
Mr. Voravud Bhirombhakdi, First Senior Executive Vice President and Board Director of Boon Rawd Brewery Co., Ltd., and CO-CEO of Boon Rawd Trading Co., Ltd., added, 'In supporting TGR Haas F1 Team, we have engaged closely with a dynamic leadership group representing a new generation with modern vision and progressive thinking – values that align strongly with Singha’s direction.'
TGR Haas, which adopted title sponsorship from Toyota Gazoo Racing in December 2025, revealed its VF-26 in January 2026 with a white-and-red livery. The team will launch the season at the Australian Grand Prix in Melbourne from March 6-8, 2026, amid new technical regulations.
