Icelandic singer Laufey has launched a fresh line of merchandise on her official Amazon page, featuring retro-inspired apparel that nods to her music. The collection includes t-shirts, crewnecks, and hoodies with graphics referencing tracks from her 2025 album A Matter of Time. Prices range from $24.99 to $49.99, with sizes available from XS to 3XL for both men and women.
Laufey's new merch draws from her love of vintage aesthetics, incorporating kitschy and girly designs that allude to songs like “Carousel,” “Tough Luck,” and “Lover Girl” from A Matter of Time. The pieces come in distinctive colors such as butter yellow, cranberry red, and sage green, designed to appear lived-in and oversized, suitable for casual outings or relaxing at home.
Standout items include the Laufey Carousel Comfort Colors Adult Heavyweight T-Shirt in butter yellow with a carousel graphic, the Laufey Black Cat Sweatshirt—a white crewneck featuring a black cat from “Tough Luck”—and the Laufey Orbit T-Shirt, a white graphic tee with retro Laufey elements. Other highlights are the Laufey Lauver Girl Sweatshirt in black with white “Lauver Girl” text inspired by “Lover Girl,” the Laufey Lauver Girl T-Shirt available in three colorways including cranberry red, and the Laufey Real Dads Listen To Laufey Pullover Hoodie in sage green with its playful front graphic.
The 26-year-old jazz-pop and bossa nova artist rose to prominence on TikTok by promoting tracks like “Valentine” and “From The Start.” She recently secured her second Grammy Award for Best Traditional Pop Vocal Album at the 2026 ceremony, following her 2024 win for Bewitched. Laufey wrapped up her A Matter of Time Tour on October 27, 2025, in Boston, after starting on September 18, 2025, in Fort Worth, Texas. While she has not yet charted on the Billboard Hot 100, her rising profile suggests further success ahead.