Super Bowl LX on February 8, 2026, featured the New England Patriots facing the Seattle Seahawks at Levi's Stadium in Santa Clara, California, while Hollywood studios debuted trailers for several anticipated movies. With advertising spots costing up to $10 million for 30 seconds, films like Scream 7 and Project Hail Mary generated buzz among the 125 million viewers. Bad Bunny headlined the halftime show as trailers for sci-fi thrillers, animated sequels, and franchises premiered during the game.
The Super Bowl LX broadcast on NBC and Peacock began at 6:30 p.m. ET, drawing a massive audience beyond the football matchup. Studios capitalized on the event to promote 2026 releases, releasing spots and full trailers that highlighted action, animation, and horror.
Paramount Pictures kicked off with a trailer for Scream 7, set for February 27, directed by Kevin Williamson and starring Neve Campbell as Sidney Prescott, whose daughter becomes Ghostface's target. New cast members include Isabel May, Anna Camp, and McKenna Grace, alongside returning actors like Courteney Cox and David Arquette.
Amazon MGM Studios followed with Project Hail Mary on March 20, an adaptation of Andy Weir's novel directed by Phil Lord and Christopher Miller, featuring Ryan Gosling as astronaut Ryland Grace awakening with amnesia on a spacecraft. The cast includes Sandra Hüller and Milana Vayntrub.
Pixar's Hoppers, releasing March 6 and directed by Daniel Chong, showed teenage environmentalist Mabel (Piper Curda) transferring her mind into a robotic beaver to save habitats. Voices include Jon Hamm, Meryl Streep, and Bobby Moynihan.
Universal Pictures presented Steven Spielberg's sci-fi thriller Disclosure Day on June 12, an alien invasion story with Emily Blunt, Josh O'Connor, and Colman Domingo exploring government conspiracies.
Disney's The Mandalorian and Grogu, out May 22 and directed by Jon Favreau, featured Pedro Pascal's bounty hunter and Grogu in an Old West-style spot narrated by Sam Elliott, bridging Star Wars timelines.
Other trailers included Illumination's Minions & Monsters (July 1), with the yellow characters unleashing a kaiju in 1920s Hollywood; Warner Bros.' Supergirl (June 26), promoted at the Puppy Bowl with Milly Alcock and Krypto the Superdog; Netflix's The Adventures of Cliff Booth (summer), David Fincher's Brad Pitt-led sequel to Once Upon a Time in Hollywood; and Universal's The Super Mario Galaxy Movie (April 1), voicing Chris Pratt as Mario alongside Baby Mario and Luigi.
Notably absent were trailers for Marvel's Avengers: Doomsday (December 18) and Sony's Spider-Man: Brand New Day (July 31), breaking recent traditions. The event underscored Hollywood's strategy to leverage the Super Bowl's reach for box-office momentum.
