A Vogue contributing weddings editor selected 19 green dresses from Anthropologie for her 14 bridesmaids and one bridesman ahead of her November black-tie wedding. She visited the retailer's Philadelphia headquarters to ensure cohesion amid diverse body types and styles. The approach prioritized individual comfort and reusability over uniform matching.
The editor, recounting her planning process, rejected identical dresses due to varying heights from 5’3” to 5’11”, body shapes, pregnancies, and personal tastes among her bridal party. She and her wife opted for shades of green to maintain a unified palette while allowing creative choices. As she wrote in Vogue, they aimed for outfits 'unique to each individual, yet cohesive as a group.'During a press dinner, Hafsa Mulla, Senior PR and Communications Manager at Anthropologie Group, suggested their fall collection. The editor traveled by Acela train to URBN headquarters in Philadelphia, where she previewed a 'sea of green' dresses from lines like BHLDN, L’Idée, De La Vali, and V. Chapman. She considered silhouettes such as body-skimming, A-line, and flowing styles to suit different figures.Anthropologie provided a deck of options, enabling special orders for colors and lengths. Maids of honor chose first, followed by others, with adjustments for fit issues, a pregnancy requiring stretch fabric, and one stolen package prompting a rush order. Every participant ultimately received a loved dress they planned to wear again, despite the coordination effort.
