A coffee shop called Zega in Kingston Market Place has gained popularity on TikTok for its colorful matcha drinks and dessert-style lattes. The cafe offers a range of handcrafted flavors and in-house baked goods, attracting locals and visitors alike. With a 4.7-star rating, it stands out as an independent spot in an area dominated by chains.
Zega, situated at 29 Market Place in Kingston, has become a focal point on TikTok due to its visually appealing beverages and cozy setting. Content creators highlight drinks such as the birthday latte, available in coffee or matcha and free on birthdays, alongside tiramisu latte, apple crumble latte, and pumpkin spice latte. Other flavors include pistachio, choc-chip cookie, and seasonal options like pumpkin-spice matcha and cinnamon-roll-inspired matcha. The iced mango matcha latte receives frequent praise as a must-try for newcomers.
The cafe's TikTok account, @zegacoffee, showcases videos of slow-motion pours, whipped foams, and toppings like sprinkles and biscuit crumbs. Hashtags such as #KingstonEats, #LatteLovers, and #HiddenGemCafe amplify its reach, with users calling it "Kingston’s hidden gem for latte lovers + sweet tooths." Fitness influencers promote the drinks as post-workout rewards, while comments often suggest it for coffee dates.
Beyond drinks, Zega features in-house bakery items including pistachio buns, lotus buns, tiramisu buns, apple crumble buns, sea-salt chocolate buns, and pistachio-topped cakes. Customers note the "friendly staff" and "cozy atmosphere complete with a reading corner," with one saying, "Often with my son." Reviews commend the "great matcha," "quality coffee," and "delicious homemade pastries and sandwiches."
Open daily from 7am to 6pm, Zega positions itself as an all-day venue. Described as "a charming, aesthetically pleasing coffee shop nestled in Kingston market place," it treats coffee as an occasion with syrup-rimmed glasses and generous toppings. Some view it as "a great new addition to Kingston town centre," offering a refreshing alternative to chain outlets.