Analysts forecast sustained rise in video game hardware prices

Gaming hardware prices are expected to keep climbing in the coming years due to rising component costs and other factors. Industry experts point to increased demand for RAM from AI data centers as a primary driver. They also cite tariffs, inflation, and geopolitical issues as contributing elements.

Valve raised prices on its Steam Deck by more than $200 last week. The Nintendo Switch 2 faces a small price increase later this year, while Xbox and PlayStation 5 consoles have seen multiple price hikes in recent periods. Analysts attribute the increases mainly to a RAM supply shortage caused by demand from AI data centers. Joost van Dreunen of NYU Stern noted that U.S. tariffs have added volatility and pushed manufacturing elsewhere. Dr. Serkan Toto of Kantan Games highlighted persistent global inflation and geopolitical turmoil such as the Iran war. Most analysts expect prices to continue rising until at least 2027 to 2029. Rhys Elliott of Alinea Analytics described current increases as lagging indicators tied to expiring supply contracts. James McWhirter of Omdia predicted further Nintendo Switch 2 price increases in 2027. Experts remain uncertain about any eventual decline. Tiago Reis of Newzoo said the pricing floor for hardware is likely higher than before 2026. Mat Piscatella of Circana noted that gaming still offers many low-cost or free options through mobile and free-to-play titles.

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Realistic illustration of PlayStation 5 console with price increase tag, economic graphs, and world map, illustrating Sony's PS5 price hike announcement.
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Sony raises PS5 prices amid economic pressures starting April 2

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Sony Interactive Entertainment announced significant price increases for the PlayStation 5, PS5 Pro, and PlayStation Portal, effective April 2. The company cited continued pressures in the global economic landscape as the reason. Prices are rising in multiple regions including the US, UK, Europe, and Japan.

Nintendo has provided details on its decision to raise the price of the Switch 2, citing persistent rises in memory and other component expenses that are expected to continue.

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Following its February announcement of delays, Valve made a public plea for RAM suppliers at the 2026 Game Developers Conference, highlighting persistent global shortages impacting Steam Machine production and other devices. A spokesperson directly asked attendees for leads on purchases amid the crisis dubbed 'RAMaggedon.'

Xbox executive Asha Sharma has acknowledged that ongoing memory shortages will affect the pricing and availability of the next-generation Project Helix console. In a recent interview, she stated that the company is not ready to announce a launch timeline amid the dynamic market conditions. Sharma emphasized focusing on factors within Xbox's control.

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