Capcom clarifies generative AI use in game development

Capcom has outlined its approach to generative AI, focusing on routine tasks while keeping core creativity in human hands.

The company stated its policy aims to improve efficiency of routine operations so developers can focus on essential value creation. In a recent investor Q&A, Capcom noted it sees a certain degree of effectiveness from generative AI and is actively incorporating the technology into each stage of development. Capcom added that the multifaceted nature of game development means it will take time to show quantitative results. It emphasized that creativity at the core of games should remain handled by humans. The clarification comes after a strong period for the studio. Pragmata and Resident Evil Requiem both launched in February and achieved significant sales milestones shortly after release.

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Sony executives detailed new uses for generative AI during the company's earnings call on May 8. PlayStation CEO Hideaki Nishino described tools that speed up animation and personalization on the platform. The remarks came alongside forecasts of lower PS5 sales due to memory shortages.

Capcom has stated it will not include AI-generated materials in its game content, as revealed in an investor briefing on March 23, 2026. The company plans to use AI tools to improve efficiency in development processes like graphics, sound, and programming. This comes amid backlash over Nvidia's DLSS 5 implementation in Resident Evil Requiem.

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At the Game Developers Conference 2026 in San Francisco, generative AI tools drew mixed reactions, with demos from Google highlighting potential uses amid widespread developer skepticism. A recent industry report showed 52% of companies using the technology, but only 36% of workers incorporating it into their jobs, and 52% viewing it as harmful to the sector.

Take-Two Interactive CEO Strauss Zelnick has reiterated that AI cannot produce massive hits like Grand Theft Auto 6, calling the notion laughable. In a recent interview, he emphasized the need for human creativity despite AI's potential to assist in asset creation. Zelnick expressed surprise at market reactions to AI tools like Google's Genie.

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Game developer Glen Schofield, known for Dead Space, stated that AI will not replace human talent in game development but encouraged artists to learn the technology now. He highlighted the need for nuance in creation that current AI lacks. Schofield shared these views in a conversation with GamesIndustry.biz.

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