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BTS performing at their Arirang comeback concert, topping Netflix non-English TV chart with 18.4 million views.
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BTS 'Arirang' comeback concert amasses 18.4 million Netflix views, tops non-English TV chart

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The livestream of K-pop group BTS's comeback concert 'BTS the Comeback Live: Arirang' drew 18.4 million views on Netflix, topping the streamer's weekly non-English series chart with 13.1 million views.

Netflix has released BTS: The Return, a feature-length documentary capturing the K-pop group's reunion after mandatory military service and their comeback show. Directed by Bao Nguyen, the film follows the creation of their tenth studio album Arirang and behind-the-scenes of the March 21 concert at Seoul's Gwanghwamun Square. The documentary premiered on March 27, 2026.

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Following last week's trailer, BTS released an additional sneak peek on March 25 for its Netflix documentary 'BTS: The Return,' offering behind-the-scenes looks at the 'Arirang' album cover shoot and member interviews ahead of the March 27 premiere.

Soundtracks from Sinners and KPop Demon Hunters saw significant streaming and sales increases following their Academy Awards victories on March 15. Ryan Coogler's Sinners won four Oscars, including best original score, while 'Golden' from KPop Demon Hunters claimed best original song. Live performances at the ceremony contributed to the post-event surge.

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BTS will make their first late-night TV appearance in nearly five years on The Tonight Show Starring Jimmy Fallon. The group plans to perform two songs across two episodes and sit for an interview, celebrating their new album Arirang.

BTS has partnered with MU:DS, the merchandise brand of the National Museum Foundation of Korea, to release an exclusive collection tied to their fifth studio album, ARIRANG. The capsule features apparel, accessories, and collectibles that blend traditional Korean aesthetics with contemporary pop culture. Pre-orders begin March 12 via Weverse Shop, with pop-up events in Seoul starting March 20.

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Stray Kids secured four major awards at the 40th Japan Gold Disc Awards, announced on March 11 by the Recording Industry Association of Japan. The group took home Album of the Year, Artist of the Year, Music Video of the Year, and Best 3 Albums, marking the highest number of wins at the ceremony. Other K-pop acts like TWS and TXT also received recognition, underscoring the genre's growing influence in Japan.

 

 

 

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