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Bustling UK bookstore scene highlighting surging sales of quiz books and Bibles in 2025 amid declining non-fiction market.
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Quiz books and Bible sales reach highs in UK 2025

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Sales of quiz books and Bibles in the UK surged in 2025, bucking a decline in overall non-fiction spending, according to NielsenIQ BookData. Quiz book spending rose by 24 percent, marking the best year since records began in 1998, while Bible purchases increased by 19 percent to £6.3 million. These gains occurred as non-fiction sales fell to their lowest level since 2014.

Indigo Books & Music Inc. has initiated a program to revive mass-market paperbacks, focusing on non-fiction titles by Canadian authors. The initiative, started last May, partners with publishers to offer compact, affordable editions under $20. Early sales show thousands of copies sold, giving select books a second chance at bestseller status.

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