Rolex
Kalshi and Bezel launch Watch Futures prediction market for luxury watches
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U.S.-regulated prediction market Kalshi has partnered with luxury watch marketplace Bezel to launch Watch Futures, enabling bets on future prices, discontinuations, and launches of high-end timepieces like Rolex and Patek Philippe models. Using Bezel's Beztimate engine for real-time valuations, the platform—priced from $1 per contract—expands into collectibles amid regulatory scrutiny and ties into events like Watches and Wonders.
Swiss watch exports declined further at the start of 2026, according to the Federation of the Swiss Watch Industry, extending a slowdown from the previous year. The drop affects mid-market brands amid cooling demand in China and the settling of the post-pandemic boom. For Rolex buyers, this shift means easier access to certain models on the secondary market.
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The Hour Glass Limited, a luxury watch retailer based in Singapore, continues to grow through its exclusive partnerships with brands like Rolex and Patek Philippe. These collaborations are driving revenue expansion in Asia and Oceania. A recent analysis highlights the company's strong market position.
Watch enthusiasts' site Monochrome has released its annual predictions for Rolex's upcoming collection at Watches and Wonders Geneva 2026. The speculative article, published on February 27, 2026, imagines several potential new and updated models based on trends, patents, and anniversaries. It emphasizes that all ideas are unofficial and imaginative.
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Retired tennis player Eugenie Bouchard has discussed the upheaval in her life following her 2014 Wimbledon final appearance, which brought sudden fame and high expectations. She described a rebellious phase that included a drastic hairstyle change, leading to the loss of a sponsorship deal. Now focused on pickleball, Bouchard emphasizes the complexity beyond her public image.
Whispers of Rolex discontinuing its popular GMT-Master II "Pepsi" model have gained traction, fueled by its absence from some authorized dealer websites. Industry observers note the watch's quiet disappearance online and rising secondary market prices. While not confirmed, these developments have sparked concern among collectors.
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Morgan Stanley's Ninth Annual Swiss Watch Report, released on February 18, 2026, reveals a concentrated Swiss watch market with declining unit shipments but stable export values. The report highlights the dominance of a few major brands and the growing importance of ultra-high-end watches. It estimates Swiss watch exports at CHF 24.4 billion for 2025, down 1.7% from the previous year.