Ford factory assembly line showcasing gigacasting and 48V tech for new 2027 $30K EV pickup truck.
Ford factory assembly line showcasing gigacasting and 48V tech for new 2027 $30K EV pickup truck.
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Ford adopts Tesla's 48V architecture and gigacastings for 2027 EV pickup

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Ford Motor Company plans to incorporate technologies pioneered by Tesla's Cybertruck into its next-generation electric vehicles, starting with a $30,000 small electric pickup set for release in 2027. The changes include a 48-volt electrical system and gigacasting manufacturing, as part of a $5 billion investment in a new Universal EV platform. These innovations aim to reduce costs, wiring, and weight while improving efficiency.

Ford Motor Company has announced that its upcoming electric vehicles will adopt a 48-volt electrical architecture and gigacasting techniques first commercialized by Tesla in the Cybertruck, which launched in 2023. The shift begins with a small electric pickup truck priced at around $30,000, expected to arrive in 2027. This vehicle forms part of Ford's $5 billion investment in its Universal EV platform, designed to streamline production and lower costs across its EV lineup.

The 48-volt system replaces the traditional 12-volt setup used in the auto industry, drawing power directly from the high-voltage battery to reduce wiring bulk, lower weight, and enhance electrical efficiency. Power can be stepped down to 12 volts via new electronic control units as needed. Ford executive director of advanced EV development Alan Clarke, a former Tesla engineer, described 48-volt systems as “the future of automotive” for their lower costs and reduced wiring requirements. The company stated that the new pickup's wiring harness will be more than 4,000 feet shorter and 22 pounds lighter compared to its first-generation electric SUV.

In addition to the electrical changes, Ford is implementing Tesla-style gigacastings, using just two major structural front and rear castings instead of 146 comparable components in the current gas-powered Maverick. Ford CEO Jim Farley called the initiative a “bet” and a “Model T moment” for the company, emphasizing the need for system-level innovation to compete globally. “At Ford, we took on the challenge many others have stopped doing. We’re taking the fight to our competition, including the Chinese,” Farley stated.

Tesla CEO Elon Musk responded to the news on X, saying, “Imitation is the sincerest form of flattery,” and adding, “Glad to see others finally realizing that 48V and large castings are the only way to make EVs affordable.” The Universal EV platform also focuses on efficiency improvements, such as better aerodynamics and the use of prismatic Lithium Iron Phosphate cells produced in Michigan.

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X discussions praise Ford's adoption of Tesla's 48V architecture and gigacastings for its 2027 $30,000 EV pickup as a smart cost-reduction strategy. Tesla supporters view it as validation of Tesla's leadership and an industry template. Some express hope for successful execution at the target price without compromises, while acknowledging Tesla's influence. High-engagement posts from journalists, enthusiasts, and officials highlight the technological borrowings and competitive implications.

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Row of Tesla Cybertruck, Ford F-150 Lightning, and Rivian R1T electric pickups in a dealership lot with declining sales chart, illustrating low sales in 2025.
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Electric pickup trucks struggle with low sales in 2025

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Leading battery-electric pickup trucks from Tesla, Ford, and Rivian faced significant sales declines and production pauses in 2025, despite a rush of EV deliveries before federal tax subsidies ended. The Tesla Cybertruck, Ford F-150 Lightning, and Rivian R1T accounted for much of the segment's challenges, with low volumes raising questions about their viability heading into 2026. While Tesla's Model Y set sales records, the pickup models highlighted broader market hurdles for electric trucks.

Ford is preparing to launch a $30,000 mid-size electric truck in 2027 that incorporates key technologies from Tesla's Cybertruck, including 48-volt architecture and gigacasting. The project is led by former Tesla executives and marks a significant shift for the automaker away from traditional methods. This approach aims to reduce costs and improve efficiency in electric vehicle production.

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Ford is developing a midsize electric pickup truck on a new Universal EV Platform, aiming for a starting price of $30,000 in 2027. The company focuses on efficiency through smaller batteries and aerodynamic design to make the vehicle affordable. This follows challenges with its full-size F-150 Lightning, which faced high costs and range issues.

Tesla introduced a Dual Motor All-Wheel Drive base Cybertruck at $59,990—a $20,000 cut from the $79,240 premium AWD trim—available only until February 28, 2026, alongside a Cyberbeast reduction to $99,240. Amid 2025 sales of 20,237 units (down 48% YoY), strong demand has pushed U.S. deliveries to April 2027, as CEO Elon Musk noted future pricing will depend on this period.

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Tesla has pushed back the estimated delivery for new orders of its Cybertruck Dual Motor All-Wheel Drive variant to September-October 2026, from an initial June timeline. The company also plans to raise the price after February 28, following strong initial demand for the sub-$60,000 model. This development comes amid ongoing efforts to boost sales of the electric pickup.

Tesla has increased the price of its entry-level Cybertruck Dual Motor All-Wheel Drive from $59,990 to $69,990 effective March 1, 2026—just 10 days after launch—following CEO Elon Musk's announcement of temporary pricing amid strong demand pushing deliveries to 2027. The company also discontinued the lease option for this trim, further distancing current prices from 2019 promises.

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Tesla's Cybertruck sales dropped sharply to 20,237 units in 2025, a 48.1% decline from 38,965 in 2024, according to Cox Automotive data. This marked the largest absolute sales drop among U.S. electric vehicles, amid broader EV market challenges including the end of a $7,500 tax credit. Despite the setback, Tesla remained the top EV seller in the U.S. with about 589,160 vehicles sold.

 

 

 

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