Sarah Andrade became the fourth eliminated contestant from BBB 26 on February 11, 2026. Her exit caused an emotional reaction in the house, particularly from Maxiane, whose smudged makeup during tears became a viral meme on social media. Brands like Avon and TIM mocked the moment, while Mari Maria defended her beauty product.
Sarah Andrade's elimination in the latest Wall of BBB 26 had widespread repercussions outside the Globo reality show. On Wednesday, February 11, 2026, the former contestant left the house and began post-confinement commitments, including an appearance on Mais Você and a reunion with Karol Conká on Flash BBB. The two recalled their paths in BBB 21, where Karol Conká exited with 99.17% of the votes. Sarah remarked that the singer 'didn't deserve even a third of what she lived' in that edition.
Inside the house, Maxiane Rodrigues's reaction, Sarah's ally in the Pipoca group and from the Northeast Glass House, drew attention. Upset by tears after the elimination, Maxiane's makeup completely melted, going viral on social media. Fans and brands turned the episode into a joke. Avon, which sponsored previous BBB editions, posted on Twitter: 'Gente…. que base hein… ops quis dizer, FASE…. when I was in 21 this didn't happen'. TIM, the current sponsor, added: 'The makeup I bought on sale'.
In response, influencer Mari Maria defended her Cover Up base, identified as the product used by Maxiane. In a social media video, she conducted a test and raised suspicions that the item was counterfeit, stating that the original would not melt easily.
Another highlight of the day was Sol Vega's disqualification from BBB 26. Juliana Leite, Sol's rival in BBB 4 – where she eliminated the sister with 79% of the votes –, spoke out lamenting the expulsion in a post on Sol's profile, drawing attention from reality show fans.
