Gregory's Coffee, a New York-based chain founded in 2006, is entering a new phase of growth across the United States. The company has partnered with Craveworthy Brands to pursue franchised expansion, building on recent investments in its specialty coffee program. Founder Gregory Zamfotis shared details on opportunities in established coffee markets.
Gregory's Coffee has established itself as a key player in New York's competitive specialty coffee landscape over nearly two decades. Founded by Gregory Zamfotis in 2006, the chain initially grew to more than 20 locations in the city. By now, it operates 51 stores spread across 13 states, including California, Arizona, Tennessee, Florida, Illinois, and Pennsylvania.
To support this expansion while maintaining high-quality hospitality, the company adopted a disciplined approach. In 2024, Gregory's appointed Jake Lionti, previously an executive at Back Bay Roasters, Coffee of Grace, Dell'Aria, and Caffé Nero US, as its Director of Coffee. Lionti relaunched the specialty coffee program, emphasizing robust sourcing and supply chains to fuel future growth.
A significant step came in August 2024, when Gregory's partnered with Craveworthy Brands, a multi-restaurant group managing 20 fast-casual brands. This collaboration provides operational expertise to advance the chain's national agenda through franchising.
Zamfotis highlighted target markets in an interview: "We see a prime opportunity in markets where specialty coffee is already part of the daily ritual – where guests will never compromise on quality, and hustle and grind are fuelled by a great cup of coffee." This strategy leverages areas with strong coffee cultures to scale the brand's personable experiences nationwide.
The past two years have focused on groundwork for this venture, positioning Gregory's for broader recognition beyond its New York roots.