K-pop group TWICE delivered a performance of their hit song 'Strategy' on The Tonight Show Starring Jimmy Fallon on February 23, 2026. The appearance marked their third visit to the program and celebrated the track's inclusion in the Netflix animated film KPop Demon Hunters. Host Jimmy Fallon praised the group as a 'Grammy-level artist,' according to fan accounts.
TWICE, the nine-member K-pop group consisting of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Chaeyoung, Dahyun, and Tzuyu, performed 'Strategy' live on The Tonight Show Starring Jimmy Fallon from Studio 6B at Rockefeller Center in New York on February 23, 2026. The group appeared with eight members, as Dahyun continued rehabbing a fractured ankle and sat out the North American tour dates. Dressed in coordinated monochrome outfits, they executed a tightly synchronized routine, marking their first return to the show in three years following performances of 'The Feels' in 2021 and 'Set Me Free' in 2023.
The performance highlighted 'Strategy,' the title track from TWICE's 2024 EP of the same name, which features a collaboration with Megan Thee Stallion in its recorded version—though she did not join them onstage. The song gained renewed global attention through its inclusion on the soundtrack for Netflix's animated film KPop Demon Hunters, released in 2025 and currently nominated for Best Animated Feature at the Oscars. The film's lead song 'Golden' won a Golden Globe and a Critics’ Choice Award and is nominated for Best Original Song at the Oscars.
TWICE's involvement extended to recording 'Takedown,' a new track for the soundtrack, performed by members Jihyo, Chaeyoung, and Jeongyeon, who appear in human form singing it in the film's closing credits. The group reprised 'Takedown' during their recent three-night run at UBS Arena in Elmont, New York, on February 18, 2026, where fans—both longtime 'ONCE' supporters with light sticks and newer ones via the film's fictional group Huntr/x—cheered the performances amid elaborate staging with dancers, platforms, LED cubes, and confetti.
Reflecting on the opportunity, Chaeyoung told Rolling Stone, “We didn’t accept this because we knew it would be a huge success. It just sounded like fun. The soundtrack itself is very different from our style, so it was an opportunity to challenge ourselves.” She added, “Whenever I read articles or see that the songs from the movie are topping the Billboard chart, I am really grateful we had this opportunity. We never imagined that KPop Demon Hunters was going to become an international sensation.”
The appearance aligned with the U.S. leg of TWICE's This Is For World Tour, following shows at the Kia Forum in Los Angeles and ahead of dates in Philadelphia, Atlanta, and beyond through April 2026. Fans on social media praised the set, with comments like “TWICE KILLED IT!” and “Nobody does it better than TWICE.” Earlier milestones include headlining Lollapalooza in 2025 as the first female K-pop act and performing at the Victoria’s Secret Fashion Show in October 2025 as the first K-pop group.
