Air Max 95
JD Sports releases Nike Air Max 95 OG Neon sneakers and tracksuits in Louis Theroux-led campaign
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UK retailer JD Sports is launching the iconic Nike Air Max 95 'OG Neon' sneakers on March 5, 2026—following a limited reissue last year—with two exclusive tracksuits already available. The campaign stars Louis Theroux alongside UK cultural figures like Kasst 8 and The Bov Boys, celebrating the shoe's deep ties to British street culture, rave scenes, and Liverpool's '110s' nickname.
Nike will release the Air Max 95 Neon sneaker on March 5, 2026, in full-family sizing. This follows a limited 2025 edition reportedly around 10,000 pairs, with the new drop expected to be more widely available. Retail prices are set at $190 for adults, $147 for grade school, $112 for preschool, and $82 for toddler sizes.