Arirang
BTS partners with Google for Arirang scavenger hunt
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BTS has teamed up with Google for a mobile scavenger hunt offering clues about their upcoming album Arirang, ahead of its March 20, 2026 release. Launched March 5, the game features weekly trivia challenges and digital rewards, celebrating the group's legacy as Google's most-searched boy band.
Building on their February announcement, BTS has unveiled the official trailer for their long-awaited comeback live event after nearly three years. Titled 'BTS THE COMEBACK LIVE | ARIRANG,' it is set for March 21 at Seoul's Gwanghwamun Square and will stream live worldwide on Netflix, following the March 20 release of their fifth studio album, *ARIRANG*.
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Following the instant sell-out of tickets for their March 21, 2026, comeback concert at Seoul's Gwanghwamun Square, BTS is fueling a global travel boom, with Filipino visa applications to South Korea up 17 percent. Critics and experts highlight the event's potential for emotional and cultural impact as the group promotes their new album 'Arirang'.