Apple is expected to unveil at least five new products during a three-day event starting March 2, according to Bloomberg reporter Mark Gurman. The announcements will culminate in an "Apple Experience" on March 4 across New York, London, and Shanghai. Potential reveals include updates to MacBooks, iPads, and iPhones.
Bloomberg's Mark Gurman has reported that Apple will announce "at least five products," beginning on Monday, March 2, and continuing through Wednesday, March 4. This timing aligns with Apple's scheduled "Apple Experience," described as an event in New York, London, and Shanghai, differing from the company's typical keynote and livestream format.
Gurman highlighted several likely announcements. A low-cost MacBook appears probable, with the event logo's colors possibly referencing its new design. An iPhone 17e is anticipated, following its predecessor's spring launch. Additionally, an iPad Air updated with the M4 chip is expected.
Rumors also suggest upgrades to other Mac models. These include a MacBook Pro with M5 Pro and Max chips, a MacBook Air featuring the base M5 chip, a refreshed Mac Studio, and a new Apple Studio Display—all slated for the first half of the year.
Apple has not confirmed these details. Gurman noted that the company usually reveals products on Tuesdays, making the Wednesday timing unusual. The multi-city "experience" format hints at a departure from standard procedures.
