Superstar
Adidas Originals unveils Superstar campaign starring Samuel L. Jackson
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Adidas Originals has launched its Spring 2026 Superstar campaign, featuring Samuel L. Jackson navigating a surreal 'Hotel Superstar' in search of his sneakers. The cinematic spot, directed by Thibaut Grevet, includes celebrities like Kendall Jenner, JENNIE, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean. The campaign highlights the shoe's enduring cultural legacy across music, fashion, sport, and art.
Houston-based retailer Active Athlete has collaborated with adidas for a second time on the Superstar 'Lone Star Reppin,' a sneaker inspired by Texas culture and rodeo season. The design features elements reminiscent of Western cowboy boots and heritage symbols. It releases on March 7, 2026, for $110 at Active Athlete locations and online.