Tesla introduced a Dual Motor All-Wheel Drive base Cybertruck at $59,990—a $20,000 cut from the $79,240 premium AWD trim—available only until February 28, 2026, alongside a Cyberbeast reduction to $99,240. Amid 2025 sales of 20,237 units (down 48% YoY), strong demand has pushed U.S. deliveries to April 2027, as CEO Elon Musk noted future pricing will depend on this period.
Tesla announced the promotional pricing around February 20, 2026 (with updates confirmed by February 26), targeting the base Dual Motor AWD model (~435 horsepower, 325-mile range, 4.1-second 0-60 mph, 7,500-pound towing, 2,006-pound payload). Key features include coil spring suspension with adaptive dampers (no air suspension), powered tonneau cover, Powershare V2X bed outlets (two 120V, one 240V), four-wheel steering, steer-by-wire, mechanical locking differentials, 6x4-foot composite bed, powered frunk, 'tactical gray' textile heated seats, and a seven-speaker audio system. It omits premium air suspension, adjustable ride height, ventilated seats, rear screen/heating, ambient lighting, premium interior, cabin outlets, and 11,000-pound towing.
This undercuts rivals like the Rivian R1T ($72,990), Chevrolet Silverado EV ($73,100), and GMC Sierra EV ($62,400), with an estimated out-the-door ~$62,235 competitive against gas trucks like the Ram 1500 ($59,165). Musk stated on X the offer lasts 'only for the next 10 days' from announcement, depending on demand.
Context follows 2025 struggles: 20,237 U.S. deliveries (down ~48% from 39,000 in 2024, vs. 250,000 target), ~5,000 quarterly (19% YoY drop), rising Giga Texas inventory, production/recall issues, September 2025 RWD cancellation (<250 sold), and August 2025 Cyberbeast hike reversal. Initial base deliveries were slated for June 2026, but strong demand has delayed new U.S. orders to April 2027 (from September-October 2026 weeks ago). Reactions are mixed: value praised, but short window criticized. Tesla's dynamic pricing aims to boost volume while preserving utility.
