Formula 1's newest team, Cadillac, revealed its debut livery for the 2026 season in a commercial aired during Super Bowl LX. The sleek black-and-white design was showcased in a space-themed ad featuring a countdown and President John F. Kennedy's moon landing speech. The team, backed by General Motors, will compete with drivers Sergio Perez and Valtteri Bottas starting March 7 in Australia.
On February 9, 2026, during Super Bowl LX at Levi's Stadium in Santa Clara, California, Cadillac Formula 1 Team unveiled its inaugural livery in a 30-second commercial broadcast in the fourth quarter. The ad depicted the car assembling over a desert landscape, accompanied by audio from NASA's Apollo missions and Kennedy's 1962 Rice University speech: "We choose to go to the Moon... not because they are easy, but because they are hard."
The livery features a striking half-black, half-white scheme, highlighting sponsors like TWG AI, Tommy Hilfiger, Jim Beam, IFS, and Claro. This reveal aligns with Cadillac's all-American ethos, as the second U.S.-licensed F1 team after Haas. Backed by General Motors and TWG Motorsports, the team is led by principal Graeme Lowdon and fields experienced drivers Sergio Perez, with 16 Grand Prix wins, and Valtteri Bottas, with over 500 starts. Colton Herta serves as development driver.
For 2026, Cadillac's car uses a Ferrari engine and gearbox, with GM planning its own power unit by 2029. The design complies with new regulations introducing lighter, narrower cars, moveable front and rear wings for better overtaking, Overtake Mode for extra power within one second of the car ahead, and Boost Mode for maximum engine output.
Headquarters are in Fishers, Indiana, with a European base in Silverstone, UK, and a future power unit facility near GM's Technical Center in Charlotte, North Carolina. The car had undergone shakedowns in Barcelona and Imola in late 2025 and early 2026, using interim liveries.
The season opener is the Australian Grand Prix on March 7, streamed on Apple TV in the U.S. To build hype, Cadillac displayed a frosted exhibit in New York City's Times Square, thawing to reveal the livery over the weekend. This bold launch targets both longtime F1 fans and newcomers, positioning Cadillac as America's team in the sport.
