Hybe announced a global content partnership with Spotify on March 6 to launch an official video podcast show focused on K-pop. The series is set to premiere on March 23, featuring Hybe artists and content creators discussing music and daily life. Episodes will roll out in phases starting in April, produced by Hybe Media Studio.
On March 6, Hybe revealed its partnership with Spotify, aiming to produce original video podcast content for the streaming platform. The show, launching on March 23, will include Hybe artists alongside content creators from various industries, covering topics from music creation to everyday experiences. According to Hybe's press statement, this initiative recognizes the growing influence of podcasts in the global music market and seeks to expand access to K-pop-related content.
The podcasts will be created by Hybe Media Studio, Hybe's in-house production team responsible for documentaries, reality shows, concert screenings, and more. "Our new partnership marks our latest effort to offer audiences more immersive ways to engage with K-pop. With Spotify’s 751 million users and its leadership in podcast services, we plan to continue connecting with new audiences and sharing K-pop culture in innovative ways," Hybe stated.
Gautam Talwar, Spotify’s General Manager for Asia Pacific, commented, "Every day on Spotify, we see the extraordinary passion of K-pop fans around the world as they show up to support the artists they love. This partnership with Hybe is about meeting that energy by bringing fans closer to the stories and creative journeys behind the music." He added, "By bringing even more video podcasts and original storytelling on Spotify, we’re creating new ways for fans to connect more deeply with the artists and culture they care about."
While guest lineups remain unannounced, fans on social media are speculating that BTS could feature in the debut episode, given the group's anticipated comeback. One fan wrote, "Only interested if BTS is involved. That is it." Another suggested, "Would love to see Yoongi hosting. He could do it in Korean." Others expressed confidence, with comments like, "I bet it’s going to be BTS first. Remember the word. Revolutionary. BTS paved the way." These speculations align with reports of BTS's potential appearance on Arirang around March 20, according to a source close to the agency, but no official confirmation has been provided.
