Banco Serfinanza, part of Grupo Empresarial Olímpica, announced the acquisition of 30% of fintech Tpaga as part of its digital transformation strategy. The alliance aims to integrate digital payments and artificial intelligence into its services, also impacting Olímpica's retail chain with new payment options. Leaders from both entities emphasized combining technological innovation with banking experience to expand financial solutions.
Banco Serfinanza announced the acquisition of 30% of fintech Tpaga, a strategic move to advance its digital transformation. This operation, revealed in a press release, combines equity participation with technological collaboration that integrates Tpaga's infrastructure with Serfinanza's regulatory solidity. The main focus is on digital payments and implementing artificial intelligence to optimize processes and improve customer experience.
The alliance will impact financial services and the retail chain of Grupo Empresarial Olímpica. In particular, payment alternatives for Olímpica store customers will expand, facilitating access to services like electronic wallets and embedded finance, which integrates finances into non-bank platforms.
Gian Piero Celia, president of Serfinanza, stated: “Boosting wallets will mean integrating them into the customer's daily life. It's not about creating another app; it's about bringing financial services where users already interact”. He also noted: “This investment and strategic alliance allows us to advance faster on our digital roadmap”.
Meanwhile, Andrés Gutiérrez, CEO of Tpaga, emphasized: “We combine technological innovation with banking experience to expand the reach of our solutions and continue developing impactful products”.
This global trend sees banks and fintechs operating complementarily, with fintechs providing speed and technology, and banks offering regulation and infrastructure. Additionally, Serfinanza reported an approximate utility of $7 billion at the end of 2025, pending confirmation by Superfinanciera, and nearly $2 trillion in CDT captures, including a digital CDT and one for Olímpica clients. The bank aims to be smarter and more agile, amplifying human capacity with technology.
