A small souvenir shop named 'Loving Myself' is located on 26th Street, between 21st and 23rd, in Vedado, Havana. It offers a variety of items such as handmade soaps, perfumes, and ornamental plants. While prices may not be affordable for everyone, it highlights what private entrepreneurs can achieve amid economic challenges.
Amid a stagnant economy and rising inflation in Cuba, homeowners are renting out spaces in their houses for private businesses. One such example is the 'Loving Myself' souvenir shop, located in Vedado, a central neighborhood in Havana. Featured in a photo series by Irina Pino, the shop appeals to those seeking attractive gifts or decorative items for home or office spaces. Its offerings include handmade soaps, perfumes, essential oils, backpacks, office supplies, pot holders, picture frames, and various miscellaneous goods, along with ornamental plants. In her article published on February 28, 2026, in Havana Times, author Irina Pino invites visitors to explore the site's diverse inventory. She notes that while some may find the prices not very affordable, the shop demonstrates what a private entrepreneur can accomplish. Advertising plays an important role in expanding and selling the merchandise, allowing profits based on product quality. Such ventures reflect local adaptations to daily economic hardships, with 12 photographs capturing the business's essence.