Oatly

At Milan Fashion Week on March 1, 2026, Beate Karlsson's Avavav presented its Autumn/Winter 2026 collection through a reversed runway titled 'The Female Gaze,' where guests walked past observing models. The show debuted collaborations with adidas Originals and Oatly, blending fashion with performance and innovative drinks. This format explored themes of femininity and perspective in the industry.