Jordan Brand has unveiled a new partnership with the Brazilian Football Confederation, introducing an away kit and streetwear collection for the 2026 World Cup. The collaboration features the Jumpman logo on Brazil's away jersey for the first time and includes performance apparel inspired by Brazilian wildlife. The collection launches on March 12, 2026, blending basketball heritage with football culture.
Jordan Brand, a Nike sub-label, has officially partnered with the Brazilian Football Confederation (CBF) to create performance and lifestyle apparel, marking the first time the Jumpman logo appears on a national football federation's kit. The partnership centers on Brazil's away kit for the 2026 World Cup, designed with Nike's Aero-FIT cooling technology made from 100 percent textile waste for enhanced breathability.
The away kit draws inspiration from Brazil's apex predators—the poison dart frog, anaconda, and jaguar—updating Jordan Brand's iconic elephant print pattern. It uses Brazil's traditional yellow and blue colors, embodying the concept of “Jogo Bonito,” meaning “play beautifully,” and “Alegria Que Amença,” or “the threat of joy.” Jordan Brand serves as the official sponsor for the away jersey, while Nike handles home and alternate kits.
Jordan Clark, Football GM for Jordan Brand, highlighted the synergy: “The Brazilian Federation is known for being the greatest football team in the world. Five World Cups, incredible players, R-9, R-10, Neymar, Vinny Jr., Estevão. And then when you think about Jordan Brand, Jordan Brand is greatness on the basketball side, 40 years of greatness.” Mackenzie Sam, apparel design director, added: “That’s the idea that when a Brazilian player is smiling on the pitch, that’s actually when he is the most dangerous. And that’s when the apex predator really comes out.”
The streetwear collection includes 35 items such as hoodies, T-shirts, shorts, track jackets, and pants, featuring co-branded Jordan and CBF logos in blue, yellow, green, and yellow hues. Footwear options comprise the Tiempo Maestro Elite SE cleat in Infrared 23 ($275), Tiempo Streetgato ($130), Air Jordan 1 Low, Jordan Trunner O/S, and Air Jordan Ultra, with predator-inspired prints.
Sarah Mensah, President of Jordan Brand, stated: “Partnering with the Brasilian Football Federation is more than a collaboration; it’s a celebration of greatness, creativity and the electric energy of global football.” Vini Jr., a Brazil national team player, noted: “Jordan Brand and our Seleção coming together is more than football — it’s culture, joy and greatness united.” Samir Xaud, CBF President, emphasized: “This launch symbolizes the union between two global references that share boldness, innovation and a passion for sport.”
Elliott Hill, NIKE Inc. President and CEO, reflected on the history: “The signing of CBF, Nike’s first football superpower, back in 1996 was a defining moment for our company.” The collection releases online via Nike and Jordan sites on March 12, 2026, at 8 PM ET, with global store availability on March 13 at 7 AM ET.
