Tesla files new trademarks for second-generation Roadster

Tesla has submitted two new trademark applications for its long-awaited second-generation Roadster, signaling potential progress toward production. The filings, made on February 3, 2026, include an updated wordmark and a stylized silhouette of the car. This comes after years of delays since the vehicle's initial reveal in 2017.

Tesla's second-generation Roadster, first teased in November 2017 alongside the company's electric semi-truck, has been a source of anticipation and repeated postponements. At the time of the reveal, CEO Elon Musk promised a 2020 launch with a starting price of $200,000, a top speed exceeding 250 miles per hour, and acceleration from zero to 100 miles per hour in 4.2 seconds. However, the automaker missed that deadline and several others in the ensuing years, leading to limited updates on the project.

On February 3, 2026, Tesla filed two new logo trademarks with the United States Patent and Trademark Office. One features an updated wordmark for the Roadster, while the other depicts a stylized silhouette of the vehicle. These filings represent the most recent indication that the electric sports car may be nearing its debut.

In its recent earnings report, Tesla stated that "preparations continue in North America for the... production of the next-generation Roadster." Late last year, Musk announced plans for a Roadster 2 demo event on April 1, with production slated to begin 12 to 18 months thereafter. Yet, as Musk has extended similar timelines before, skepticism remains about the project's adherence to this schedule.

The trademark moves align with Tesla's history of using such filings to build excitement around upcoming products, though the company is not renowned for meeting announced deadlines. Fans and analysts will watch closely for further developments ahead of the potential April event.

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Elon Musk announcing Tesla Roadster demo delay to April 2026 at shareholder meeting, with concept car on display.
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Tesla delays Roadster demo to April 2026

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Tesla CEO Elon Musk announced at the company's shareholder meeting that the next-generation Roadster demo has been pushed back to April 1, 2026, with production slated for mid-to-late 2027. This marks another delay for the high-performance electric sports car, originally unveiled in 2017 with a 2020 release target. Musk described the upcoming reveal as potentially the most exciting product demo ever, hinting at significant differences from prior concepts.

Tesla has filed two new trademark applications for logos related to its upcoming Roadster electric sports car. The filings include a minimalist vehicle silhouette and a stylized version of the word 'Roadster,' ahead of a planned demo on April 1. The move signals preparations for a potential public launch of the long-delayed vehicle.

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Tesla has posted three new job listings related to its upcoming Roadster supercar as the planned unveiling approaches. The positions focus on battery manufacturing and vision engineering in Northern California. Production is expected to begin in 2027, following the April 1 reveal.

Tesla introduced a Dual Motor All-Wheel Drive base Cybertruck at $59,990—a $20,000 cut from the $79,240 premium AWD trim—available only until February 28, 2026, alongside a Cyberbeast reduction to $99,240. Amid 2025 sales of 20,237 units (down 48% YoY), strong demand has pushed U.S. deliveries to April 2027, as CEO Elon Musk noted future pricing will depend on this period.

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Following the recent prototype sighting in downtown Austin, leaked images and video reveal Tesla's production-ready Cybercab—a steering- and pedal-less vehicle for the 2026 Robotaxi fleet. Design refinements prioritize passenger comfort, with the vehicle displayed at Santana Row showroom in San Jose and spotted on Austin public streets.

Tesla has added a new entry-level all-wheel-drive Model Y electric SUV to its US lineup at $41,990 with 294 miles of EPA-estimated range, expanding options to five trims. The update, amid declining sales, coincides with plans to discontinue Model S and Model X production in spring 2026 to prioritize Optimus robotics manufacturing.

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Building on its unveiled 2026 roadmap, Tesla eyes major product rollouts including Optimus robot Gen 3, Cybercab robotaxi, scaled Tesla Semi production, advanced energy storage, and global Full Self-Driving deployment, as highlighted by Elon Musk and analyst Sawyer Merritt.

 

 

 

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