Customers in Sweden are intensely hunting for Zoégas new anniversary jars, which disappear quickly from shelves and sell for high prices online. Store employees report exceptional demand, with hundreds of customer contacts. The collaboration with Rörstrand has created significant buzz around the free jars.
Zoégas has recently launched a desirable anniversary jar in collaboration with Rörstrand, leading to an intense hunt among customers. In stores like Ica Supermarket in Bunkeflostrand and Ica Maxi Boglundsängen, the jars sell out in no time. Otto Nord, deputy store manager at Ica in Bunkeflostrand, describes the situation: “It is strange to see how adults can become so engaged over a coffee jar.” He adds: “People are not in their right minds, they seem to do anything to get hold of a jar.”
Online, the jars are now being sold for thousands of kronor, despite originally being free or inexpensive. Jonathan Höjd from Ica Maxi Boglundsängen reports: “Hundreds of customers have contacted us directly via SMS, phone, and email.” This demand has overwhelmed the stores, where the jars disappear immediately from the shelves. The event illustrates an unexpected enthusiasm for an everyday product, driven by collector interest or limited edition. No official statements from Zoégas are mentioned in the reports, but the phenomenon has spread to several regions in Sweden.