Analyst questions future of next Xbox amid Game Pass price hike

Rumors suggest the Xbox console era might be ending due to rising Game Pass costs. Wedbush Securities analyst Michael Pachter warns that the subscription model's high price could undermine hardware sales. Microsoft continues development of its next console, slated for 2027.

Rumors are circulating that the traditional Xbox console business may be approaching its conclusion, driven by Microsoft's recent increase in Xbox Game Pass pricing. The Game Pass Ultimate tier, which offers day-one access to new releases, now costs $30 per month, amounting to $360 annually. This compares to the roughly $140 that many gamers spend yearly on a few select titles.

Wedbush Securities analyst Michael Pachter, once optimistic about Game Pass's growth, now expresses concerns that the subscription could strain players' budgets and fail to boost sales of the upcoming Xbox hardware. "The problem with Game Pass was it was all or nothing," Pachter stated, advocating for a more flexible "a la carte" option to attract those who buy games individually. He argues that tying the console's appeal so heavily to the service risks eroding its standalone value, especially without strong exclusive titles.

Speculation points to the next Xbox, codenamed "Magnus," as a hybrid device combining PC and console features, potentially even supporting Steam. However, Pachter remains doubtful, emphasizing the need for compelling exclusives to draw buyers.

Microsoft shows no signs of halting the project. In early February, AMD CEO Lisa Su confirmed the console remains on track for a 2027 release. Asha Sharma, the new head of Microsoft Gaming, has affirmed that hardware development is a priority. Former Xbox president Sarah Bond described the system as "high-end," though rising costs for components like storage and memory could elevate its price further.

The combination of a premium console and expensive subscription tests gamers' willingness to invest in Microsoft's ecosystem.

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Illustration depicting Sony's PS6 delay due to AI RAM shortages, with consoles, empty chips, and data centers hoarding memory.
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Sony eyes PS6 delay as AI shortages hit consoles after PC price hikes

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Building on January's PC gaming hardware price increases, Sony is considering delaying the PlayStation 6 to 2028 or 2029 amid ongoing AI-fueled RAM shortages. Nintendo may raise Switch 2 prices later this year due to the same pressures, as tech giants hoard memory for data centers.

Microsoft's Xbox hardware struggled throughout 2025, marked by game cancellations, price hikes, and poor sales compared to Sony's PlayStation 5. The company shifted focus toward PC integration and multi-platform releases, raising questions about the future of dedicated Xbox consoles. Analysts suggest this year may signal the end of Xbox as a competitive console brand.

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Xbox Game Pass Ultimate, which faced a 50% price increase to $30 per month in late 2025, is now available at a discount through StackSocial. The deal reduces the one-month subscription to $25 and the three-month option to $74. This stackable offer brings the service closer to its pre-hike pricing.

Microsoft has confirmed a robust selection of new games joining Xbox Game Pass in February 2026, including major RPG titles and sports simulations. Highlights feature The Witcher 3: Wild Hunt - Complete Edition and EA Sports College Football 26 arriving on February 19. Several games are also set to leave the service later in the month.

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Microsoft has backed away from its initial plan to launch The Outer Worlds 2 at $80 in 2025, following fan feedback. The company also confirmed it will not increase the price of Call of Duty: Black Ops 7. In a recent interview, Xbox executive Matt Booty emphasized listening to players on pricing and value.

Microsoft has opted out of its annual Xbox Wrapped recap for 2025, unlike competitors such as PlayStation and Steam. The decision appears tied to redirecting marketing efforts toward major anniversaries next year. Xbox's 25th, Blizzard's 35th, and Bethesda's 40th milestones are among the celebrations planned.

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Asha Sharma, the new CEO of Microsoft Gaming, and Matt Booty, Xbox's chief content officer, have emphasized a commitment to new Xbox hardware as part of a broader effort to revive the brand. Their statements follow the retirement of long-time leader Phil Spencer and the departure of Sarah Bond. Sharma, coming from Microsoft's CoreAI division, promises announcements soon while stressing learning about ongoing strategies like Game Pass and multiplatform publishing.

 

 

 

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