Busan Factory
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On opens robot-run factory in Busan for LightSpray shoes
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Swiss sportswear brand On has launched a new automated factory outside Busan, South Korea, to scale production of its innovative LightSpray running shoes. The facility, equipped with 32 industrial robots, aims to produce hundreds of thousands of pairs annually, following a pilot in Zurich. This expansion supports the global release of the LightSpray Cloudmonster 3 Hyper on April 16, 2026.