Deadline EP
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Blackpink's 'Deadline' EP Faces Sales Drop and 'Flop' Debates After Record Launch
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Days after Blackpink's 'Deadline' EP set K-pop girl group first-day sales records, subsequent figures plummeted, igniting social media debates labeling the comeback a 'flop' despite ongoing global chart presence and fan support.
K-pop group Blackpink released their third EP, 'Deadline', on February 27, 2026, marking their first full group comeback in over three years. The five-track, English-heavy mini-album features collaborations with Chris Martin and Dr. Luke, earning four-star praise from the Southeast Missourian for energetic tracks amid mixed ballad reviews. Post-release, fans uncovered a nostalgic Korean meme Easter egg in lead single 'Go'.