TKO Earnings

UFC to host expensive fight card at White House in June 2026

February 26, 2026 An Ruwaito ta hanyar AI Hoton da AI ya samar

TKO Group Holdings announced plans for a UFC event on the White House South Lawn on June 14, 2026, as part of the United States' 250th anniversary celebrations. The production is expected to cost around $60 million, more than triple the expense of the 2024 Sphere event, with the company anticipating a $30 million loss. UFC executives described it as a unique investment for long-term earned media value.