Ford plans efficient $30,000 EV pickup for 2027

Ford is developing a midsize electric pickup truck on a new Universal EV Platform, aiming for a starting price of $30,000 in 2027. The company focuses on efficiency through smaller batteries and aerodynamic design to make the vehicle affordable. This follows challenges with its full-size F-150 Lightning, which faced high costs and range issues.

Ford's push into affordable electric vehicles continues with a new midsize pickup truck set to debut in 2027 on the company's Universal EV Platform. The project originated from an internal skunkworks team established several years ago, emphasizing fewer components and reduced energy use for equivalent distances.

The automaker has shifted from full-size models like the F-150 Lightning, whose production ended amid buyer concerns over towing-related range drops and prices exceeding $60,000—contributing to nearly $20 billion in losses for Ford. The new truck offers more interior space than a Toyota RAV4 and relies on a smaller battery pack, which accounts for about 40 percent of the vehicle's cost. It will use prismatic lithium iron phosphate cells produced in Michigan and be assembled at Ford's Louisville plant with a process featuring 40 percent fewer workstations.

Efficiency gains target a 15 percent improvement over current midsize trucks. Aerodynamic enhancements include a teardrop-shaped cab to guide airflow past the bed, as explained by Saleem Merkt, head of aerodynamics for Ford's advanced EV development: "To the air, it’s no longer a truck." The team, drawing on Formula 1 expertise, employed early wind tunnel testing with 3D-printed parts for rapid iterations. Redesigned side mirrors, reduced by over 20 percent in size, are projected to add 1.5 miles of range.

Design trade-offs were managed through a "bounties" system to align teams, according to Alan Clarke, executive director of Ford’s advanced EV development. For instance, raising the roof by 1 mm could increase battery costs by $1.30 or reduce range by 0.055 miles. Structural innovations feature just two aluminum castings for front and rear, compared to 146 parts in the Ford Maverick. The battery adopts a cell-to-structure design for higher density, paired with a 48-volt low-voltage system and in-house bidirectional charging at 400 volts. The vehicle will be software-defined, using a zonal architecture with five computers instead of numerous control units.

Further specifics on pricing, EPA range, and sales will be announced later.

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Ford factory assembly line showcasing gigacasting and 48V tech for new 2027 $30K EV pickup truck.
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Ford adopts Tesla's 48V architecture and gigacastings for 2027 EV pickup

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Ford Motor Company plans to incorporate technologies pioneered by Tesla's Cybertruck into its next-generation electric vehicles, starting with a $30,000 small electric pickup set for release in 2027. The changes include a 48-volt electrical system and gigacasting manufacturing, as part of a $5 billion investment in a new Universal EV platform. These innovations aim to reduce costs, wiring, and weight while improving efficiency.

Ford is preparing to launch a $30,000 mid-size electric truck in 2027 that incorporates key technologies from Tesla's Cybertruck, including 48-volt architecture and gigacasting. The project is led by former Tesla executives and marks a significant shift for the automaker away from traditional methods. This approach aims to reduce costs and improve efficiency in electric vehicle production.

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The sector for electric pickup trucks in the United States is contracting, with major automakers scaling back models due to disappointing sales. Ford has decided to discontinue its F-150 Lightning after a sales drop, while Ram abandoned plans for its 1500 REV. Despite these setbacks, new affordable options are in development to revive interest.

Tesla's February 20, 2026, limited-time launch of a $59,990 base AWD Cybertruck—$20,000 below prior entry—and $99,990 Cyberbeast reflects deepening efforts to spur demand, following 2025 recalls, the end of federal EV incentives, and persistent sales shortfalls.

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Tesla has introduced a more affordable version of its Cybertruck, priced at $60,000 in the US, which could cost around NIS 300,000 in Israel after tax benefits. This move aims to boost sales of the electric pickup, which has underperformed since its 2019 unveiling. The new model features reduced specifications compared to previous versions.

Car expert Doug DeMuro forecasts Tesla Cybertruck prices falling to $35,000 within 18 months, based on used market trends from his Cars & Bids platform and fading novelty after the 2019 unveiling. This comes as the electric pickup faces declining demand, production issues, and 2025 sales drops linked to competition and Elon Musk's political activities.

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Electric vehicle sales in the United States totaled more than 1.27 million units in 2025, capturing 7.8% of new-car sales, according to Kelley Blue Book estimates. While Tesla maintained its dominance with over 589,000 vehicles sold, General Motors surged 48% to claim second place. A sharp Q4 decline followed the expiration of the federal $7,500 tax credit in September.

 

 

 

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