The Seoul city government has approved official sponsorship for BTS's comeback concert at Gwanghwamun Square on March 21. Hybe, the group's agency, requested the sponsorship, with approval delivered on January 29. The decision recognizes the event's public interest and benefits to tourism and the economy.
The Seoul city government announced on February 10 that it will officially sponsor K-pop supergroup BTS's comeback concert, set for March 21 at Gwanghwamun Square in central Seoul. Hybe, the agency behind BTS and the event organizer, had requested the sponsorship, with approval delivered to the company on January 29, a municipal official told Yonhap News Agency by phone.
The official stated that the city sees no issue with the concert using the title 'official sponsorship of the Seoul metropolitan government,' as it serves the public interest and contributes to the city's administration, tourism, and economy. Anticipating a large crowd, the government is prioritizing public safety to welcome global fans. It plans special inspections of elevators in public facilities around Gwanghwamun Square, and Seoul Mayor Oh Se-hoon chaired a meeting last week to discuss crowd safety measures.
This concert marks BTS's highly anticipated return and is expected to enhance Seoul's global image. The city views the event as a boost to its cultural and tourism sectors.
