Audi has introduced a new collection of adidas-branded merchandise for its upcoming formula 1 team, aiming to build a global fan community before the March 2026 season start. The lineup features over 160 items, including teamwear and lifestyle apparel, tied to the team's drivers and design elements. This launch underscores Audi's strategy to foster early emotional investment from fans.
Audi's entry into formula 1 as a factory team begins in March 2026, with the power unit development based in Neuburg an der Donau, Germany, race car operations in Hinwil, Switzerland, and additional support in Bicester, UK. On February 19, 2026, the brand launched the inaugural adidas x Audi Revolut F1 Team collection, comprising more than 160 items across apparel, footwear, and accessories. The assortment divides into official teamwear, designed for roles such as drivers with performance athletic wear, engineers with ergonomic garments for long track days, and mechanics with durable pieces, and a lifestyle-oriented fanwear range for everyday use.
The fanwear includes the DNA Range, focusing on essential pieces in the team's primary colors, and the Elevated Fanwear Range, offering clean designs with subtle branding. Exclusive items tie into drivers Nico Hülkenberg and Gabriel Bortoleto, providing fans a connection to the team's human element. Design draws from the Audi R26's titanium-colored paintwork in subtle gray and chalk tones, accented by red to align with Audi's visual identity.
This collection represents the first of multiple seasonal drops, including limited-edition releases, positioned to capitalize on high curiosity around the new team. Audi aims to inspire global audiences, expand its fanbase, and create a community extending beyond motorsport, in line with 2026 FIA regulations emphasizing sustainable fuels and nearly 50 percent electric power in hybrid units. The merchandise is available now, targeting committed fans, casual observers, and brand enthusiasts alike.
