Cortina Watch has launched the largest Rolex boutique in Thailand, marking a significant expansion in the region. The new store, situated in Bangkok's One Bangkok development, introduces the first two-story Rolex boutique in Southeast Asia. It combines Swiss design precision with Thai cultural elements.
Earlier this month, Cortina Watch unveiled the largest Rolex boutique in Thailand at the Post 1928 precinct within One Bangkok, a multi-billion-dollar mixed-use luxury development. Spanning 3,230 square feet, this duplex—two-story—boutique represents the first of its kind for Rolex in Southeast Asia.
The interior design merges Swiss precision with local Thai influences. Key features include Verde Alpi marble in dark green, fluted wall motifs, walnut wood accents, lighting inspired by Rolex bracelets, and a stucco wall that depicts the Temple of the Emerald Buddha, known as Wat Phra Kaew.
Visitors can explore a wide selection of Rolex Professional and Classic timepieces. The boutique also provides private viewing spaces and an authorized service center for maintenance.
This opening aligns with Rolex's global strategy of establishing prominent multi-level boutiques, similar to recent expansions in the United States. The development underscores the brand's continued growth in high-end retail spaces worldwide.