Nearly half of Colombian trips are taken as couples

The HotelDO platform released an analysis on Colombian travel patterns, showing that 43% of reservations are for couples, ahead of the Vitrina Turística de Anato 2026 in Bogotá. The report highlights growth in beach destinations for Semana Santa and a year-over-year increase in bookings. Experts note benefits for tourism and related sectors.

The B2B travel platform HotelDO released a report on how Colombians travel and destinations with the highest growth in 2025, ahead of its participation in the Vitrina Turística de Anato, scheduled from February 25 to 27, 2026, in Bogotá. The data indicate that 43% of reservations are for couple trips, followed by 29% for family travel and 19% for business purposes. Solo and group trips make up smaller but notable shares of the market.

Nationally, beach destinations led preferences for Semana Santa, with Cartagena noted for sun, culture, and gastronomy tourism; Santa Marta for beach and nature; and San Andrés for Caribbean getaways. Other spots like Medellín, Bogotá, and the Eje Cafetero also saw rises in demand, both domestic and international.

For Semana Santa 2026, top Latin American destinations include Punta Cana, San Andrés, Panama, Cancun, and Cartagena de Indias, with Panama showing booking growth. Madrid, Miami, and Mexico City also appear among popular choices. Visitors from the United States, Mexico, and Ecuador account for 30% of those arriving in Colombia.

"Overall, Semana Santa reservations show year-over-year growth, which not only benefits the tourism industry but also provides a positive impact on related sectors like gastronomy, entertainment, and general commerce," said Adriana Gil, Commercial Manager of HotelDO Colombia.

According to the Despegar platform, Semana Santa packages range from $779,889 to Cartagena, $1.2 million to San Andrés, and $3.1 million to Punta Cana.

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