Zoégas coffee tin sells for thousands in Borlänge

A limited edition metal coffee tin from Zoégas has sparked nationwide demand. In Kvarnsveden, Borlänge, Ica store owner Emil Westlund awaits 100 copies arriving soon at his shop. The phone is constantly ringing from interested customers.

A limited edition metal coffee tin produced by Zoégas in collaboration with Rörstrand has gone viral on social media due to its iconic Mon Amie pattern. The tin is now selling for thousands of kronor on the secondary market, leading to a national rush.

At Ica store owner Emil Westlund in Kvarnsveden, Borlänge, interest is particularly high. The store is set to receive 100 copies of the sought-after tin soon. “I don't know how to handle this. Everyone wants this tin,” Westlund says about the ongoing demand.

The article is written by Eric Salomonsson and published in Dala-Demokraten. It highlights how a simple packaging can create such a stir among consumers in the region.

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