Bebe Rexha has launched a fan-voting system to select the next single from her upcoming visual album Dirty Blonde. This initiative allows listeners to rank tracks on a dedicated website, reflecting her shift to an independent release approach. The move comes after she parted ways with her previous major label and signed with EMPIRE.
Bebe Rexha is involving her fans directly in the creative process for her forthcoming project. As part of her independent era, she has introduced an online voting platform at super.areudirty.com, where supporters can choose the next official single from Dirty Blonde. This departs from traditional industry practices, which often involve a predetermined schedule of singles and videos leading up to an album release.
Dirty Blonde is described as a visual album comprising 13 songs, each paired with its own music video. Rexha has shared that all visuals were shot in just three days. The album's release through EMPIRE gives her complete creative control, enabling a more direct connection with fans.
Early results from the voting show “Çike Çike” in the lead, followed closely by “New Religion.” Contenders also include “Sad Girls,” “I Like You Better Than Me,” “Time,” “$HIT,” “Nobody’s There,” “Hysteria,” “One Day,” “Nightfalls,” “Tokyo,” “The Way I Want You,” and “Drink and a Little Love.”
On February 13, Rexha released “I Like You Better Than Me” as the first preview, featuring her signature mix of polished pop sounds and introspective lyrics. The voting site also promotes presaving and preordering the album, although no exact release date has been announced.
This fan-driven strategy highlights Rexha's evolving approach in the music landscape, prioritizing listener input over conventional promotion.
