Diverse soccer fans worldwide jumping in celebration for Coca-Cola's reimagined 'Jump' anthem for the 2026 FIFA World Cup, featuring J Balvin, Amber Mark, Steve Vai, and Travis Barker.
Diverse soccer fans worldwide jumping in celebration for Coca-Cola's reimagined 'Jump' anthem for the 2026 FIFA World Cup, featuring J Balvin, Amber Mark, Steve Vai, and Travis Barker.
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Coca-Cola unveils reimagined 'Jump' as 2026 FIFA World Cup anthem

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Coca-Cola has released a new version of Van Halen's 'Jump' as the official anthem for the 2026 FIFA World Cup. The track features artists J Balvin, Amber Mark, Steve Vai, and Travis Barker. It accompanies a music video highlighting global fan unity through soccer and music.

On March 6, 2026, Coca-Cola unveiled its official anthem for the 2026 FIFA World Cup, a reimagined cover of Van Halen's 1980s hit 'Jump.' Produced through the company's Real Thing Records label, launched in 2025 in partnership with Capitol Records, the track blends the original's iconic synth riff and guitar elements with modern reggaeton, rock, and R&B influences to create a stadium-ready sound.

The collaboration includes Colombian reggaeton star J Balvin, singer-songwriter Amber Mark, guitarist Steve Vai, and blink-182 drummer Travis Barker. A music video, art-directed by McFlyy, features animated versions of the artists alongside teenage Spanish footballer Lamine Yamal, depicting fans uniting worldwide in an epic space stadium celebration. The video premiered on MTV Live, MTVU, and Paramount's Times Square billboards.

This release follows a January tease in Coca-Cola's 'Bubbling Up' campaign and ad. It joins the company's history of World Cup anthems, such as K'naan's 'Wavin' Flag' in 2010, David Correy's 'The World Is Ours' in 2014, Jason Derulo's 'Colors' in 2018, and a 2022 reimagining of Queen's 'A Kind of Magic.' Coca-Cola has sponsored the tournament since 1978.

J Balvin commented, “Music for me has always been about bringing people from different countries and cultures together—and ‘JUMP’ is all about that shared energy. From the football stands to watching at home, everyone knows that moment when emotions are high and you’re jumping for greatness. Partnering with Coca-Cola on their anthem for FIFA World Cup 2026 felt natural—it’s about hype, energy, and creating something that feels real. This song is about celebrating life and living in the moment.”

Amber Mark added, “Van Halen’s ‘Jump’ is one of those rare songs that transcends generations, so approaching it came with a lot of respect. Being able to honor the original while bringing a modern perspective was incredibly special. I’m excited to be part of a track that connects past and present in such an uplifting, powerful way, and I hope fans feel that energy for years to come.”

Joshua Burke, Head of Global Music & Culture Marketing at Coca-Cola, stated, “Being a football fan means feeling everything at full volume—the joy, the heartbreak, and the hope that keeps you coming back. ‘JUMP’ captures those shared highs and lows that unite fans everywhere.”

The 2026 FIFA World Cup will be co-hosted by the United States, Canada, and Mexico from June 11 to July 19, kicking off in Mexico City with Mexico facing South Africa.

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Reactions on X to Coca-Cola's reimagined 'Jump' for the 2026 FIFA World Cup are mixed, with some praising it as an awesome revival of the classic track, while music outlets and users express criticism, noting it fails to inspire or is simply 'not it'. Fans show excitement through shares and pre-saves.

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FIFA officials and Brazilian soccer legends unveil the vibrant 2027 Women's World Cup logo at a festive ceremony in Rio de Janeiro.
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FIFA launches branding for 2027 women's World Cup in Brazil

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FIFA unveiled the official visual identity for the 2027 Women's World Cup to be hosted in Brazil during a ceremony in Rio de Janeiro on January 25, 2026. The event highlighted optimism for the Brazilian national team and opened ticket interest registration. Brazilian officials and soccer legends attended the launch.

The sixth edition of the FIFA World Cup Trophy Tour, sponsored by Coca-Cola, kicked off in Riyadh on Saturday as the first of 75 global destinations ahead of the 2026 tournament. Held at ROSHN Front, the event featured fan interactions with the trophy, skill challenges, and appearances by football icons. Saudi Arabia's hosting underscores its growing role in global football, with the tour marking 20 years of FIFA-Coca-Cola partnership.

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The FIFA World Cup Trophy Tour by Coca-Cola will stop in 38 cities across Canada, Mexico, and the United States ahead of the 2026 tournament. The tour begins in Mexico on February 26 and arrives in the U.S. on March 24 in Los Angeles, offering fans interactive experiences with the iconic trophy. Stops include New Orleans on May 5 and Toronto on May 25-26.

Jordan Brand is preparing a major apparel line for the Brazilian national football team ahead of the 2026 FIFA World Cup. The collection includes training tops in red and blue colorways, with a lifestyle jersey showcased by Ronaldinho. Both items are set for global release on March 13, 2026.

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With 100 days until the opening match Mexico vs. South Africa, Mexico City unveiled its main initiative for the 2026 World Cup: a FIFA Fan Festival in the Zocalo broadcasting all 104 tournament matches on a 510-square-meter LED screen, with free access and a family-friendly atmosphere.

Mexico's National Lottery launched a commemorative retro football album, paired with a special draw, to celebrate the country's World Cup history and build excitement for the 2026 tournament. The album features 20 collectible tickets honoring past editions like 1970 and 1986, as well as the 1971 Women's World Cup. The unveiling involved officials and sports figures in Mexico City.

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The Virgil Abloh Archive has previewed a collaboration with Nike and Team USA for the 2026 World Cup. A special patch featuring Abloh's "ARCHITECTURE" branding and American soccer imagery has surfaced online. This project honors Abloh's legacy through posthumous releases.

 

 

 

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