Converse has launched a collaboration with Sanrio's Hello Kitty and friends, plus Swarovski for a luxury crystal-embellished Chuck Taylor sneaker. The collection includes six sneaker styles with all-over prints, plus tees, hoodies, bags, and more, releasing March 5, 2026, via Converse, Nike, Journeys, and SNKRS in unisex and kids' sizes.
Converse's new Hello Kitty x Converse Chuck Taylor Collection taps into Sanrio's iconic characters, including Hello Kitty, Cinnamoroll, and friends. The lineup features six pairs of All Star Chuck Taylors—five high-tops and one low-top—with all-over print graphics. Styles include Stickers, BFFs, light blue Cinnamoroll, a picnic blanket print with family portrait, Charmed, and the premium Swarovski collaboration.
The Swarovski edition, priced around $350-$355, builds on a cream canvas Chuck 70 base with pink accents on the midsole, lining, and translucent outsole. It boasts a large Hello Kitty graphic on the heel fully covered in crystals, a playful reimagined bumper plate, a signature bow on the glossy toe box, bejeweled side panels in silver, red, black, and gold on the lateral side, red crystals on the medial All Star patch, and a detachable crystal Hello Kitty charm. Entry-level pairs start at $47 for toddler sizes.
The collection extends beyond sneakers to more accessible items like customized Chuck Taylors, tees, hoodies, keychains, and bags, all themed around Hello Kitty's cute aesthetic.
This partnership continues Hello Kitty's footwear legacy with brands like Birkenstocks and Crocs, and echoes Converse's past crystal models like the Run Star Trainer. It reflects trends in character-driven luxury fashion, blending nostalgia, adorability, and high-end embellishments for fans across ages. Items will be available starting March 5, 2026, online and in-store through Converse, Nike, select retailers like Journeys, and SNKRS.
