GS1 US has partnered with Wholechain to enhance global tracking of beef products, focusing on environmental impacts and regulatory compliance. The collaboration, discussed in a recent podcast, aims to provide consumers with more information on supply chains. It leverages blockchain technology to promote transparency in the food industry.
In a podcast episode titled "Best of Sustainability In Your Ear: GS1 Goes Wholechain To Track Beef Impacts," GS1 US representatives Vivian Tai and Wholechain cofounder Jayson Berryhill explore their joint initiative. The partnership seeks to offer detailed tracking of beef products worldwide, integrating with efforts toward a circular economy.
The discussion highlights how Wholechain’s platform enables calculation of environmental effects, including deforestation and methane emissions associated with beef production. This data supports companies in meeting regulatory requirements, such as the Food and Drug Administration’s Food Safety Modernization Act Rule 204. This rule mandates records of food production, processing, and distribution to quickly pinpoint contamination sources during foodborne illness outbreaks.
Berryhill and Tai also address the potential for Wholechain’s blockchain technology to extend beyond cattle to other sectors. They emphasize its role in fostering more transparent, sustainable, and circular global supply chains. Listeners can access further details on Wholechain at wholechain.com and on GS1’s bar codes and Digital Link at gs1us.org.
The episode, originally aired on October 7, 2024, was republished on February 11, 2026, underscoring ongoing interest in sustainable food tracking solutions.
