The China National Tourist Office in Los Angeles will host a public Chinese New Year celebration and winter travel showcase at Fashion Island in Newport Beach on February 28, 2026. The event aims to highlight Chinese cultural traditions and promote winter tourism destinations in China. Visitors can expect immersive displays and interactive elements at the upscale shopping center.
On February 28, 2026, Fashion Island in Newport Beach, California, will transform into a cultural hub for the Spring Festival, also known as Chinese New Year. Organized by the China National Tourist Office (CNTO) in Los Angeles, the one-day public event at The Hideaway—located opposite the Apple store—will feature vibrant lantern displays, traditional decorations, and a community photo backdrop to capture the holiday's themes of renewal, prosperity, and unity.
The celebration coincides with promotions for China's winter travel experiences, showcasing attractions like the Harbin International Ice and Snow Sculpture Festival in Heilongjiang, where ice castles and illuminated sculptures create a winter wonderland. Other highlights include snow-covered sections of the Great Wall, UNESCO World Heritage sites in winter, temple fairs, lantern festivals, and world-class ski resorts in regions such as Jilin and Liaoning. The Mudanjiang-Jiamusi High-Speed Railway, a 372-kilometer line, will be presented as a convenient way to explore northeastern China's snowy landscapes.
Attendees will also learn about winter cuisine, including hot pots, dumplings, and seasonal treats, alongside multimedia exhibitions and visual shows. Promotional content will appear on Fashion Island's digital screens, reaching shoppers at the center's more than 150 stores and restaurants. The event seeks to foster cultural exchange between the United States and China, encouraging Southern Californians to consider winter visits to experience the country's diverse seasonal offerings.
Chinese New Year marks the lunar calendar's start and the largest annual migration in China, with billions celebrating worldwide. By blending festive activities with travel inspiration, the CNTO aims to position China as a year-round destination.