Cadillac Formula 1 Team revealed its maiden livery during a Super Bowl advertisement and a Times Square unveiling on February 9, 2026. The design features a two-sided scheme with black on one flank and white on the other, incorporating a gradient of Cadillac chevrons. The bold American-inspired look signals the team's entry as the 11th F1 squad for the upcoming season.
The Cadillac Formula 1 Team made a striking entrance into Formula 1 by unveiling its 2026 race livery in two high-profile locations. An advertisement aired during Super Bowl LX at Levi’s Stadium in Santa Clara, California, showcased the car's dual-colored design, followed by a replica reveal in New York City's Times Square. This event marked a milestone for the American automaker's partnership with TWG Motorsports and General Motors, positioning Cadillac as F1's newest entrant.
The livery splits the car visually: the left side in grayish white and the right in black, creating an illusion of speed even when stationary. The gradient pattern repeats the iconic Cadillac chevron, evoking the brand's heritage while nodding to past designs like BAR's 1999 split livery. Sponsors visible include TWG on the sidepods, IFS on the rear wing endplates, Jim Beam and Claro on the bargeboards, Telcel near the cockpit, and Tommy Hilfiger on the nosecone.
"This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1," said CEO Dan Towriss. "Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport." GM President Mark Reuss added, "Unveiling our official race livery is a huge milestone... For GM, this race car showcases the American innovation, spirit, and pride we want to bring to the global stage of F1."
Team Principal Graeme Lowdon emphasized the innovative reveal: "We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before."
Drivers Sergio Perez and Valtteri Bottas, returning after sitting out 2025, bring combined experience of 16 Grand Prix wins, 23 poles, and 106 podiums. Perez, backed by Claro and Telcel, and Bottas, a former Mercedes star, will pilot the Ferrari-powered car. Reserves include Zhou Guanyu, with Colton Herta as test driver. The team, based in Indianapolis, Charlotte, and Silverstone, has conducted shakedowns at Silverstone and Barcelona, with pre-season testing set for Bahrain before the Australian Grand Prix debut on March 6-8.
Estimates suggest General Motors invested at least $1 billion, including a $450 million anti-dilution fee. Cadillac plans its own power unit for 2029 under new regulations emphasizing ground effect aerodynamics and sustainable fuels.
