Ring ends Flock Safety deal after Super Bowl ad uproar

Amazon-owned Ring has terminated its partnership with Flock Safety following backlash over a Super Bowl advertisement. The decision comes amid concerns raised in the security technology sector. WIRED reported the development in its latest security news roundup.

The announcement highlights tensions in the surveillance technology industry. According to WIRED, Ring, a subsidiary of Amazon, has killed its deal with Flock Safety, a company known for automated license plate recognition systems. The move follows an uproar surrounding a Super Bowl ad, though specific details of the controversy remain limited in available reports.

This development was featured as the lead story in WIRED's security news roundup published on February 14, 2026. The article also mentions related topics such as Meta's plans to integrate face recognition into its smart glasses and a national security complaint involving Jared Kushner, but the Ring-Flock termination stands as the primary focus.

Keywords associated with the coverage include cybersecurity, national security, Meta, face recognition, and Amazon, underscoring broader implications for privacy and technology partnerships. No further timeline or quotes from involved parties were detailed in the source material.

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Illustration of Ring ending Flock Safety partnership after Super Bowl ad backlash over privacy and surveillance concerns.
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Ring cancels Flock Safety partnership after Super Bowl ad backlash

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Amazon's Ring has ended its planned integration with surveillance firm Flock Safety following widespread criticism of a Super Bowl advertisement. The ad, intended to promote a feature for finding lost pets, instead highlighted privacy concerns over facial recognition and law enforcement access. Senator Ed Markey and online critics described the commercial as dystopian, prompting Ring to abandon the deal announced last October.

Ring CEO Jamie Siminoff has indicated in internal emails that the company's Search Party feature, initially for locating lost dogs, could evolve into a tool to reduce neighborhood crime. The emails, obtained by 404 Media, envision a future where the technology helps 'zero out crime in neighborhoods.' Ring has denied plans for mass surveillance, emphasizing that the feature focuses on dog tracking.

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A class-action lawsuit has been filed against Meta, accusing the company of misleading consumers about the privacy features of its Ray-Ban smart glasses. The suit follows a Swedish report revealing that contractors in Kenya reviewed sensitive footage captured by the devices, including bathroom use and intimate moments. Meta has confirmed using human reviewers for some data but claims privacy protections are in place.

At CES 2026, Meta showcased new applications for its EMG neural wristband beyond smart glasses, including car controls and assistive tech for disabilities. The company also paused international expansion of its Ray-Ban Display glasses due to high demand and limited supply. New features like a teleprompter and handwriting recognition were announced for the glasses.

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A class-action lawsuit filed in U.S. District Court in Maine accuses Homeland Security Secretary Kristi Noem and the Trump administration of violating First Amendment rights through the use of facial recognition software and other surveillance tools. The complaint alleges that federal agents targeted citizens recording their activities in public spaces during immigration enforcement operations. Plaintiffs seek an injunction to halt these practices and expunge related records.

At Google's New York offices, prototypes of smart glasses demonstrated advanced features like real-time translation and app integration. These devices, blending AI assistance with wearable tech, are set to launch in 2026 from major companies. The trend signals a shift toward everyday augmented reality companions.

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Meta has hinted at upcoming headsets even as the virtual reality sector faces challenges. The company also revealed an artificial intelligence upgrade inspired by science fiction concepts. This comes amid questions about whether reports of VR's decline were overstated.

 

 

 

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