Asics

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Bulgarian designer Kiko Kostadinov has partnered with Asics to introduce the Ilargi FF, a new running shoe featuring a Tabi-inspired split toe. The sneaker debuts in two colorways and incorporates high-fashion elements into Asics' lightweight runner design. Release is scheduled for March 7, 2026.

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Japanese sportswear maker Asics expects its India business to expand by up to 35% annually over the next five years, targeting marathoners and recreational runners embracing healthier lifestyles in the world's most populous nation. The Kobe-based company aims to become the leading seller of running shoes in India by 2029. Currently the third-largest player in the high-end segment, it seeks to overtake rivals like Nike and Adidas in a rapidly growing market.

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