Demna Gvasalia
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Demna unveils emotional Gucci fall 2026 collection in Milan
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Demna Gvasalia presented his first runway show for Gucci on February 27, 2026, at Milan Fashion Week, blending the brand's heritage with sensual, body-conscious designs inspired by Tom Ford's era and Sandro Botticelli's Primavera. The collection, titled Primavera, featured a diverse cast of models including Kate Moss and emerging digital influencers, set against a museum-like backdrop with Roman statue replicas. Front-row celebrities like Demi Moore and Paris Hilton witnessed looks emphasizing emotion over intellect, with some pieces available for immediate purchase.