Swiss Watcher Report

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Swatch Group slams Swiss Watcher report's rankings and methodology

In response to Morgan Stanley and LuxeConsult's Swiss Watcher report ranking Swiss watch brands for 2025—which crowned Rolex as leader with turnover exceeding the next four brands combined and dropped Swatch's Omega to fifth—Swatch Group issued an open letter decrying the estimates as inaccurate and hinting at legal action.

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