On February 24, 2026, BTS member Jungkook appeared as the face of Calvin Klein's latest denim campaign. The advertisement features him in 1990s-inspired jeans and blends music and fashion through fantasy sequences. This comes as BTS prepares for their first group album since 2020 and a subsequent world tour.
BTS' Jungkook made headlines on February 24, 2026, as the lead in Calvin Klein's new denim campaign. The photos and video depict the singer, known for his hit 'Seven,' wearing the brand's 1990s-inspired jeans in baggy, relaxed, and straight styles. The main commercial shows Jungkook entering a record store in New York City, where he listens to various tracks. Each song transports him into a short fantasy scene infused with musical elements.
One sequence portrays Jungkook sitting peacefully by the ocean, observing the waves. Another places him in a bright orange room, dancing freely. The campaign concludes with a nod to the 1984 song 'Footloose,' as Jungkook dances in the record store. An employee, portrayed by Rosie Perez, reminds him that it is not a dance floor. This integration highlights the connection between music and fashion.
Jungkook's collaboration with Calvin Klein is ongoing. In October 2025, he featured in an ad showcasing his physique, following campaigns in 2024 and 2023.
The timing aligns with BTS' preparations for their album 'ARIRANG,' set for release on March 20, 2026. This marks their first full-group album since 'Be' in November 2020, after three years of solo projects and military service. Starting in April 2026, BTS will launch a world tour from Goyang, South Korea, covering multiple continents and cities with 82 concert dates.
