adidas Originals
Kendall Jenner has signed a new partnership with adidas Originals, marking her return as a brand ambassador. The announcement coincides with her addition to the adidas Superstar campaign alongside celebrities like Samuel L. Jackson. Details of the deal remain limited, but it builds on her previous role with the brand in 2017.
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adidas Originals has partnered with the streetwear brand SP5DER for a global collection featuring redesigned Superstar Supermodified sneakers and graphic T-shirts. The capsule merges SP5DER's punk-inspired aesthetic with adidas's heritage. It pre-launches on February 27, 2026, via SP5DER's website, with a wider release on March 3.