Global demand for specialty coffee is rising, prompting initiatives to help producers transition from commodity to higher-quality crops. Organizations like Brazil's Expocacer are providing technical support and market access tools to address challenges such as aging farmers and high costs. These efforts aim to ensure continuity and innovation in coffee farming.

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The specialty coffee industry is expanding rapidly, with more roasters opening worldwide, particularly in emerging markets. This growth intensifies competition and squeezes margins for traders amid high costs and consolidation. Experts highlight both opportunities and challenges in the evolving supply chain.

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